Gary’s Deli has its roots in Gary’s Muffins, which was founded in 1993 in a small shop on Prinsengracht in Amsterdam by Gary, an American immigrant who originally came to the Netherlands for his career as a professional ballet dancer.
Gary used his own recipes and those of his mother to develop a line of American products; bagels, muffins, brownies, cheesecake, etc that he introduced to the Netherlands.
The original store had a sunny “California atmosphere” with cheerful colors, natural materials and with an emphasis on quality, fresh products and personal service. Within a few years Gary’s had grown to seven shops and a bakery in Amsterdam-North which produced all the products for the stores themselves.
In 2003 the shops were sold and the bakers themselves bought the bakery, on the condition that the quality of the products would remain unchanged.
To this day, the bakery uses the original recipes and the bagels are cooked according to the “Manhattan recipe”, which distinguishes them from steamed bagels that are sold elsewhere in the Netherlands. Gary himself remained the owner of the Kinkerstraat shop and changed the name to Gary’s Deli.
After a 3 year long renovation of the row of buildings on the Kinkerstraat/Tollenstraat, Gary’s re-opened in 2021 with an expanded opening times and broader selection of products.
The atmosphere is still friendly and casual, with an emphasis on quality and fresh produce as much is made in-store and otherwise sourced from local producers.
Gary is also owner of Café Belcampo in De Hallen Amsterdam, director of the Henny Jurriens Studio and of the Arts and Dialogue Foundation.